My lovely friend Sabeena who has the only fair trade shop in the United Arab Emirates is an incredibly passionate supporter of everything fair trade related and especially where it comes to helping women. One of her current challenges is the campaign raising money for Labour Behind the Label.

Sabeena travels and meets the people from whom she purchases, hearing firsthand their stories, she understands their difficulties, needs and aspirations. I never fail to admire the dedication she has to raising awareness and changing lives for the better.