“With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their future and lead the dignified life everyone deserves.” – Fairtrade Foundation website
People are rapidly becoming aware of the way that their purchasing choices affect people in other parts of the world. As a result, millions of farmers and workers in the developing world can see a brighter future due to us lucky shoppers making small and easy changes.
The one big confusion can be because of the many ways fair trade or fairly traded is described.
Just remember that the word Fairtrade (capital F) and the mark (logo) is the only guarantee that the strict criteria has been met and that the farmers receive the agreed price and a premium to improve their lives. All the information is found on the Fairtrade Foundation website here.